Google Is Cracking Down On Mobile Pop-Ups: Here’s What Marketers Need To Know

So when Google announced its impending smackdown on mobile pop-up ads, it came as no surprise that the major reason behind it was to enhance the user experience.

For many businesses, the announcement carries major implications. Those that rely on advertisements as a primary source of revenue, for example, will be some of the hardest hit. To help you navigate this change, we put together everything you need to know below, from what the update entails to how to prepare accordingly.

What’s New in Mobile Search Results

Google on your smartphone
Google on your smartphone

Back in 2014, Google added a “mobile-friendly” label for search results that were optimized for such platforms – where text is readable without zooming or horizontal scrolling, and links are spaced well enough so that there’s a reduced chance of mis-tapping.

But two years later, Google has found that 85% of mobile search results are optimized that way. As a result, the search engine is doing away with that label, and introducing new mobile-specific ranking criteria.

And now, pages with mobile pop-ups – or what Google is calling “interstitials” – probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017.

“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google’s official announcement states. “This can be problematic on mobile devices where screens are often smaller.”

Not all pop-ups are created equal, though, so there are some specifics around which types of interstitials Google considers to be disruptive to the user experience. Some are legally required – like ones used by liquor companies that verify the user’s age – so they won’t impact the page’s rank.

According to the official statement, interstitials affected by Google’s crackdown include the following:

1.”Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
2. Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
3. Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”

What Does It Mean For Marketers?

As we mentioned before, the companies that rely on these interstitials for income will be especially impacted by this change. They’re the ones who, as Emma Hinchliffe of Mashable points out, need that ad revenue to survive. Now, these businesses face a difficult choice: Rank, or profit.

But losing SEO traffic can “crush” these companies, says HubSpot’s Senior Product Marketing Manager, Marcus Andrews. And that makes sense – 51% percent of digital media is consumed via mobile, compared to a lagging 42% on desktop.

Andrews suggests that, if they haven’t done so already, marketers solve for mobile SEO first. The pain that comes with changing a revenue model is inevitable, but shorter-term – and businesses that rely on advertiser dollars, he says, should figure out ways “to make money that don’t totally disrupt the mobile user experience.”

“Google is very focused on the user,” Andrews continues. “Marketers are always looking for hacky ways to increase traffic and conversion rates, and every once in a while, Google needs to make a correction to improve the user experience.”

That actually creates a great opportunity for marketers to think more about the user – both the experience, and what that person is offered. It’s what HubSpot’s Director of Product Development, Nicholas Holland, calls a “forcing function.” It makes marketers seriously consider the increasing overtaking of mobile technology, and what the implications will be on their overall business operations.

Basically, these developments from Google are a giant wake-up call to those who “create a bad viewer experience,” Holland says – especially those who might not even realize it. Now, they absolute must “think through alternative revenue methods.”

But what are those methods, exactly?

First – if it isn’t obvious by now – remove any pop-ups you’ve been using.

“As inbound marketers, we rely on driving relevant visitors to content,” says HubSpot’s Principal Product Marketing Manager, Jeffrey Vocell. “Interstitials, especially interruptive ones, do not provide a good experience, and in many cases actually block or limit the content that can be seen.”

That’s why your best option might be to create valuable content that draws the visitors that Vocell is alluding to. When you do that, Holland advises, you can focus on driving revenue – or at least leads – using calls to action and embedded forms.

Replacing intrusive interstitials with valuable content is a double-edged SEO sword. Not only are you giving the user what he or she is searching for – and improving your rank accordingly – but you’re also getting rid of the invasive pop-ups that, come January, would be lowering it.

What You Can Do Now to Prepare

If you’re freaking out about Google’s announcement, that’s okay – but please, don’t be. As we mentioned, these changes actually provide a great opportunity to use inbound marketing to generally enhance your marketing presence – on mobile, or otherwise.

Here’s what you can do to get ready for the rollout:

1. Ditch your interstitials – unless they’re required by law. Those include age verification displays, as noted above, and pop-ups that let your user know you use cookies.
2. If you relied on interstitials for ad revenue, figure out where that money is going to come from now.
3. Find ways to generate revenue without obstructing the user experience, and in a way that optimizes your page for mobile. Both of those factors will likely remain crucial to search engine rank.

Know that those solutions often exist in the content you create. Make something valuable for the user. By gating it behind a landing page, you’re generating leads – and eventually sales – in a much less intrusive way that brings visitors to you.

I hope this has been helpful. By Daniel Smith

Network Security Sandbox

There is a wide range of network security products available on the market now. Despite these products, certain undetected and ingenious cyber crimes take place by making use of certain evasive binaries. They either make the network security system stop completely or escape from the observance of it. So, a behavioral approach is needed to detect APT (Advanced Persistent Threats) which are based on malware’s activities.

cyber securityMarket Definition by Segment Type

There are three categories of the market for network sandboxing.

1. Standalone

It is implemented independently of existing network security systems. It does not affect any other security system.

2. Firewall/IPS/UTM

It is an optional feature of existing network security and it is implemented in the cloud.

3. Secure web Gateway / Secure Email Gateway

It is an optional feature of the existing security solutions.

Key Factors Driving the Market Growth

Following are the major factors driving the market growth:

Factor 1

The continuous rise of cyber crimes throughout the world

The Data Breach Investigation Report of Verizon in 2015 revealed that there were 79790 secret incidents and out of these, some 2122 cases had confirmed data breaches. These breaches of security took place in different forms such as point of sales intrusion, web app attack, cyber espionage, insider misuse, card skimmers, Desk Operating System attack, crime-ware, miscellaneous errors and physical thefts. In order to tackle the increasing threats, the network security system has to be involved in constant research and innovative tools must be put in force before the criminal attackers breach data, resulting in loss of money and business.

Factor 2

The spear fishing attacks have to be faced

It is an electronic communication scam or an email targeting a specific organization, business or individual to steal data with malicious intentions. The criminals may install malware on the targeted user’s computer. The spear phishing is not a random activity, but a targeted activity by perpetrators with the specific intention for financial gain, military information and trade secrets. The emails to the targets may seemingly look like coming from usually a trusted source, like eBay or PayPal. But the perpetrators can be from the same company of the target in authority as ascertained in most of the cases. Any such spear phishing mail may contain certain inherent characteristics such as seemingly a trusted source, valid reasons for a message and logically acceptable validity.

Factor 3

The adoption of NSS is more prevalent.

The Network Security sandboxes enhance cyber security. In NSS environment, the appliances can execute and inspect network traffic and non-application data, such as Adobe Flash or JavaScript to uncover malicious code. This enables the organizations to identify previously unseen malware or zero-day threats before they enter the network and cause harm to the organization. Thus, sandboxing has proved to be a powerful tool for advanced threat protection and so its adoption is prevalent throughout the world.

Factor 4

The NSS can be integrated into existing platforms

The NSS can integrate with the existing security infrastructure like Firewall, UTM etc and protect, learn, and improve the overall threat protection. It delivers effective protection against any advanced threats. This cutting edge sandbox capacity can be complemented with established defenses, as NSS perfectly integrates with the existing platforms.

I am an academic writer interested in technical writing, legal writing, thesis work, research writing etc.

Free Antivirus Software for Your Consideration

It is important for you to install antivirus software at your computer or notebook. Antivirus software will give protection from various harmful things such as viruses, spywares, adwares, worms, Trojans, rootkit infections, and much more. The old version of antivirus only detected the viruses while the old version of spyware removers just detected spyware. Now, the limit between antivirus and spyware removers is unclear. The antivirus software available today provides better detection rates for various malwares.

AntivirusThose malwares are including viruses, worms, adware, keyloggers, and many dangerous threats for your computer. Since the number of malware keeps increasing, it is impossible for antivirus software to keep up. However, using more than one antivirus can cause the conflicts and reduce the protection. Because of this reason, it is more recommended for you to choose the best antivirus for real time protection. You will be able to increase the protection using security software. Here are some free antivirus software programs which can be your consideration.

The first program is Avira AntiVir Personal Edition. Due to its high quality, many people choose to use this program. Avira faced some controversies related to re-branded Ask toolbar in their installer and temporary spate of advertisement to promote a possible scareware company. Despite of its negative issues, Antivir is still top notch antivirus. It offers outstanding detection rates of malware. The ability is higher than other antivirus programs. Because of the ability, Antivir is still a good choice for free antivirus software programs especially for high risk users.

When you are using Avira, you will not be able to scan any website or e-mail. You can only get this feature from commercial versions. For the people who are using the free version, you will not get any warn of an infected emails before you open it. However, when you open the infected email, Avira will take the action.

Another option you can get is AVG Anti virus. In the past days, this antivirus provides some shaky results in detection. Current AVG antivirus provides higher level protection due to Identity Protection. It provides very important layer of protection. The weakness of AVG free antivirus software is its big size and slow scan speeds. It also has advertisements but you can disable them.

Avast free antivirus software can also be good option. This program improves the detection rates over these past years. It offers real-time capabilities such as web, e-mail, IM, behavioral blocker, and much more. The latest version even offers more features such as internet site ratings plugin, script malware, and much more.

You may also consider using Microsoft Security Essentials. It provides outstanding detection rates. This program is suitable option for average users due to the minimal user interaction required. The update process is done automatically. When your computer is attacked by viruses, the program will remove the threat automatically. If those programs are not suitable for you, you are recommended to try other free software antivirus such as Panda Cloud Antivirus.

Nowadays have knowledge related with computer is so much fun. And its more important because computer would save your time to finish your current job task. There are so much update antivirus software that available in as free accounting software directory. All you thing to do, is read a software review, specification and read documentation after installed it on your computer.

Creating An Effective Newsletter That Gets Read

I sign up for a lot of digital newsletters. Mostly because I anticipate one of these three benefits from being on that person or company’s list:

1. Receive details on sales and discounts

2. Be entertained or inspired

3. Learn something of value

Most people are like me and will gladly provide their name and email address for at least one of the above benefits.

I’ve written a lot about the reasons WHY an entrepreneur or business should be sending out regular newsletters and today’s article focuses on the 3rd reason provided above – creating information-based newsletters that your subscribers will love.

What To Keep In Mind for Your Newsletter

First, here’s a few tips on what you want to be thinking about as you compose your next email send out. You’ll want to:

– Offer something of value; be informative.

– Lose the sales-pitch, aim to educate instead. Aim for 90% educational content and 10% promotional. (The exception to this rule is if you are a B2C company that sells products where people are signing up to receive special discounts to subscribers.)

– Be personable; let people get to know, like and trust you.

– Be concise.

– Be consistent.

– Use a compelling subject and opening line.

– Adhere to Anti-Spam and CASL laws – ensure it’s easy for people to unsubscribe while using a trusted newsletter service provider.

– Use graphics, headings and white space to make the newsletter visually appealing and easy to read.

So before you dive into writing, it’s important to plan your newsletter to get optimal results.

Here is a summary of the components that should make up your value-driven newsletter:

7 Important Format Components to Include In Your Information-Based Newsletter

1. Begin With a Personal Note

In order to build a “know like and trust” factor with your readers, you want to give them some insight to who you are personally. I’m not saying you have to share what you ate for breakfast that morning (unless nutrition is your business!) but do share something casual or interesting that your readers would love to know more about.

If you feel uncomfortable with sharing personal information, then share what seminars you’ve taken, what books you’ve read, what hobby you’re into – anything so people make a connection that you are a human being just like them!

Include a photo pertaining to what you’re talking about if you can as this enhances the relationship building you want to achieve.

2. Have a Client Showcase/Raving Fans Section

This can be in the form of showcasing new clients or a way to post client testimonials who are your raving fans.

Make this section more than just a couple of sentences – you want this to be more a short case study that details the benefits of what you did for a client and why they are so happy with your product/service.

Have a photo of the client and link to their website so it becomes a win-win scenario and they get good exposure for writing you such a rave review.

3. Include a Feature Article

When it comes to providing something of value to your readers, this should the main feature of your newsletter.

There are a couple of ways to do this and I suggest you give them both a try and monitor your results:

1. Place the full article in the body of the newsletter OR

2. Have just the first couple of paragraphs of the article in the newsletter and then link to the full article that is also posted in your blog. This serves a couple of purposes:

1. Sends people back to your website and

2. The article posted in the blog is great for search engines and can also be posted to your social media sites at the same time.

Be sure to add a note at the bottom of your article inviting readers to repurpose it in their own newsletters or website and/or share it to their social media followers.

Give them a short paragraph that must accompany the repurposed article that provides a call to action for the reader to go to your site and get your free giveaway or sign up for your newsletter.

4. Add a Schedule of Where You Will Be

If you do presentations, talks, webinars, podcasts, demonstrations or anything where the public could come and see or hear you, add this section that details the dates of these events and what you’ll be doing.

If you are wanting to showcase yourself as an expert in your industry, include other events such as attending seminars, high-end coaching sessions or travel destinations.

5. Have a Promotional Section

Just because we don’t want the newsletter to be salesy doesn’t mean we shouldn’t let our subscribers know what we have to offer.

In fact, I highly recommend adding such a section to your newsletter so you don’t become known as someone who ONLY provides valuable content and then when you DO want to promote something, they will leave in disgust! (Yes, I’ve learned this lesson myself.)

So create a section that is either image based or text and image that provides enough information to compel people to click and read more about your offer.

6. Provide Recommendations

This section can be used for you to recommend something you would find of value to your readers. This can be a book, a recipe, a service or product… whatever you wish!

If possible, you can use this opportunity to become an affiliate of the item you are promoting and gain commissions on any sales that might come of it.

7. End With Your Bio/Profile

Conclude your newsletter with a section at the bottom reminding your readers of who you are. Craft a concise “20 second elevator pitch” that speaks to the problems people have that you can solve for them.

Finish with a call to action by contacting you for a free ‘get acquainted’ session or whatever your free offer is.

Many clients shy away from writing a newsletter because they don’t know what to write about. Here’s a suggestion: think about a question a client asked you this week or think about an interesting idea you came across you want to share with your readers.

Start writing down what you want to say – don’t worry about the grammar, just get your thoughts onto paper. Once that hard part is done, then flush out the rest of your newsletter by following the formula above.

Writing a consistent newsletter does take commitment and I know it took me a few years before I got serious with my commitment of delivering valuable content to my readers every Tuesday.

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit http://www.ultimatewebsiteguide.ca and grab your FREE “Ultimate Guide to Improving Your Website’s Profitability – 10 Critical Questions You Must Ask to Get Maximum Results”.

Keyboard Shortcuts List

The most common keyboard shortcuts:

Copy – Select the text and press CTRL + C
Cut – Select the text and press CTRL + X to cut the text to move it somewhere else
Paste – Place the cursor where you wish the text or content to be and press CTRL + V to paste
Undo – To undo your last attempt, press CTRL + Z. If the software or app permits, repeat the keyboard shortcut to undo back several steps.
Bookmark –  To save the web page to your bookmarks or favorites press CTRL + D
Save – Press CTRL + S to save the file in word processor, text editor. In the web-browser, it works the same as the Save As feature.

Keyboard Shortcuts List

Internet Explorer Keyboard Shortcuts

ESC Stop downloading current page
F5 Refresh page
F11 Toggle browser between full-screen and regular view
ALT + Left Arrow Back
ALT + Right Arrow Forward
ALT + HOME Go to homepage
CTRL + D Add page to Favorites
CTRL + F Find on page
CTRL + H Open History
CTRL + I Open Favorites
CTRL + L – Jumps your cursor to the address bar
CTRL + P Print
CTRL + T Open new tab
CTRL + TAB Switch to next tab
CTRL + W Close current tab
CTRL + 9 Switch to last tab
CTRL + SHIFT + H Open History in pinned mode
CTRL + SHIFT + Q View list of open tabs
CTRL + SHIFT + TAB Switch to previous tab

Mozilla Firefox Keyboard Shortcuts

ESC Stop downloading current page
F5 Refresh
F11 Full screen view
ALT + HOME Go to homepage
ALT + Left Arrow Back
ALT + Right Arrow Forward
CTR + + Zoom In
CTR + – Zoom Out
CTRL+ 0 Zoom Reset
CTRL + K Select a search bar
CTRL + TAB Switch tabs
CTRL + D Add bookmarks
CTRL + B Open Bookmarks
CTRL + P Print
CTRL + R Reload
CTRL + T New Tab
CTRL + N New Window
SHIFT + ENTER Open link in new window

Google Chrome Keyboard Shortcuts

ALT + F4 Close current window
ALT + HOME Open homepage
ALT + SHIFT +B Open Bookmark manager
CTRL + B Toggles the Bookmarks bar on/off
CTRL + H View History
Ctrl + J Opens the Downloads page
CTRL + N Open new window
CTRL + T Open new tab
CTRL + O Open a file from your computer in Google Chrome
CTRL + P Print page
CTRL + W Close current tab
CTRL + 9 Switch to last tab
CTRL + SHIFT + B Open the Bookmark manager
CTRL + SHIFT + N Open a new window in incognito mode
CTRL + SHIFT + T Reopen the last tab you’ve closed (Chrome remembers last 10)
CTRL + TAB Switch to next tab
CTRL + PageUp Switch to previous tab
CTRL + PageDown Switch to the next tab
CTRL + (click hyperlink) Open link in new tab in the background
SHIFT + (click hyperlink) Open link in a new window
Ctrl + Shift + Delete Opens the Clear Browsing Data dialog

Why You Should Hire a Web Development Company

Assume that you have a business. And you would like to create a commercial. Will you have to take videos, pictures, edit and upload the commercial all by yourself? No. You will have to hire someone with great experience and skill to do it for you. The Same case applies to website development. However, original web creation is very simple. It takes no skill for you to create a small page for yourself and upload it to the web. Web development can be done either in-house or outsourcing. It is not bad to choose in-house website development, but it is advisable to take the outsourcing option. Expert knowledge is required when it comes to building a website using newer tools and advanced skills and expertise.

There are several reasons to hire a company. They are:

Time and frustration were saving – Assigning the task to the web development company save a lot of time, unlike in-house development. There are many aspects of HTML and CSS that are needed to be learned first before you need to start building a great website. This makes it a full-time job. It also saves the people from frustrations of knowing other web languages.

Search engine optimization – This is one of the most important factors in website development. The best website for a business should be ranked among the top in search engines. These ranking are important because if a person seeks you in the search engine, he or she will be able to view you in the quest engine such as Google, Yahoo, and Bing. The website developers have these tools that help your website to be visible in the search engine. Some of these tools are sold.

Site compatibility with the browser – Web developers can make a website compatible with all web browsers from Safari web browser to Google Chrome. When conducting a web development in house, some aspects are not put into consideration.

Competitiveness – You should be ahead of your business competitors on all platforms. The website should be appealing to the eye of the user as well as easy to use. When hiring a top notch website company then this will be easy to achieve.

Web Knowhow – This is the main reason to hire a professional web development company. They do have the professional knowledge on some latest web languages like HTML 5 and CSS3 and other programming languages like JavaScript which are important to a website.

How to choose a suitable web development company?

It is important to know that outsourcing a web development company is involving a third party. First, you must dig deep on the specific web development companies to choose the right web company to work with. Some of the factors to look at are:

• Are the web developers able to communicate the technical terms in a simpler language or layman language?

• Are they able to understand your requirements and are they able to deliver them?

• And are they technically proficient?

Conclusion

Developing an accessible website is a collaboration between the web developer and the client. It does not have to be a complicated process but rather requires a lot of planning in the start. A person cannot compare a website done in-house and another done by an experienced web designer. That’s a fact. And we all know it.

Strong Passwords

Strong Password
Strong Password

Passwords are like passports or a blank check; if lost or stolen they give hackers a world of opportunity by providing access to your personal, financial and work data. The campus Password Policy helps you be proactive in selecting a strong passwords and managing them, to protect your identity and University resources. Once you’ve read and understood the password policy, you should change your NetID password and other campus passwords that do not meet the standards.

Strong passwords are at least eight characters long (containing both numbers and letters). They have both upper case and lower case letters, numbers, and special characters (!@#><.$%^&*) In order to keep passwords safe they should be kept private and memorized. They shouldn’t contain your name, login information, email address, initials etc. Weak passwords contain less than eight characters and something that can be found in a dictionary. The password is the same as your user name or login name. It is a common usage word such as names of family, pets, friends, computer terms, and birthdays or other personal information, or number patterns.

Don’t reveal a password over the phone or in person to anyone. Not your boss. Not your family. Not your co-workers. Don’t reveal a password in an email message. Don’t talk about a password in front of others. Don’t hint at the format of a password. Don’t reveal a password on questionnaires or security forms. Avoid writing passwords down, but if you must, store them in a secure place. Passwords should never be stored unencrypted on-line. Do not use the “Remember Password” feature of applications. Don’t use the default password, if one is provided. Change it immediately to a new, stronger password.

Great Google Drive Features That Redefine Effectiveness

If you have a Gmail account, you may have noticed a triangular shaped icon on the attachment when you wanted to download it. That is the Google Drive button. The drive allows you to store and synchronize files on your iPhone, PC, iPad or Android. Maybe you have already installed it on your device, but you haven’t fully utilized its amazing features.

Basic Google Drive features

The drive allows you 15GB of storage across Gmail, Google+ Photos, and Google Drive. If you run out of storage space, you can purchase more. Better still, you can create files, upload and add files using only one button, share files, find and add the shared files, drag and drop files, as well as save attachments in Gmail to your drive and then share them.

More useful features

Apart from the aforementioned features, here are more Google Drive features that have proved very useful to both students and people at the workplace:

– Synchronization with other apps

– Scanning of documents on your Android

– Viewing of files offline

– Google Forms

– Google Diagrams

– Searching

– Installation of over 100 apps

– Reviewing your history

With Google Drive, you can work better with other apps. The drive works with the Docs, Slides, and Sheets apps to allow you to share documents, spreadsheets that are already built out, and make presentations.

It gets better as you can scan paper documents on your Android with the drive. Take a photo of the document, and store them as PDFs.

The drive has an option of viewing your files offline. This allows you access to the files if your phone loses service, for example if you are flying, or if the network is weak.

‘Google Forms’ allows you to do a survey using a simple online checklist. You can then view the results on a spreadsheet.

‘Google Diagrams’ allows you to create flow charts and lay out diagrams which you can later add or embed on other documents.

The drive recognizes objects in your texts, images and scanned documents. You can therefore search for a particular word and the search results will include the word and all images that contain the word.

You can install over 100 apps using the drive collection that can allow you to do landscaping, edit your profile, or even create a mind map.

With the app, you can review the history of your files and see any changes made, or even go back to the original versions.

How to download and access Google Drive

– Search drive.Google.com

– Create a Google Drive account

– Install the drive on your device

– You can then upload and sync files

As we can see, Google Drive has some very useful features that you can utilize even on the move, ranging from the basic ones like free storage space, sharing files, dragging and dropping them, to the more advanced ones like scanning documents, searching for information and images, Google Diagrams and Forms. This is undoubtedly a must have app.

Benefits Of Using Google Docs

Google Docs is a data storage online-based service that is offered by Google for free. It allows you to collaborate with your colleagues while storing and editing data in real time. It has a word processing application that will let you share memos, articles or any documents with your team. It includes a spreadsheet application that enables you to share relevant data such as company reports, budget proposals and financial statements with your associates. Sharing files is made easier because these documents can be accessed by different people simultaneously.

Google Docs
Google Docs

Apart from that, Google Docs also allows you to store any type of files whether an audio file, a picture, or a word document.

Personally, I’ve been using Google Docs for years now and I couldn’t remember a downtime, at least not for me. It has been very helpful to me and with my business as well. Collaboration with my team with real-time updates made me manage things accordingly and smoothly.

Whenever I need to share a file to my colleagues who are from other parts of the globe, I need not tire myself of endlessly sending updating documents to them. I simply make one document and upload it in Google Docs and share it to my team. I can even limit their access to my documents. I can set the “can edit” subscription if I want them to do necessary edits in the documents I am sharing, or I can change that to “can view” if I don’t want them to do anything in my files. Here’s a video on how to maximize Google Docs for your business.

As long as you have the internet connection, you can access your Google Docs files anywhere, any time.You don’t have to download any software to have access to Google Docs. As long as you have a Gmail account and a reliable internet connection, then accessing your files wherever you are in the globe is not a problem because of the high technology cloud system that saves the information.

Spell Checker? Check!

Just like in any versions of documents, Google Docs detects misspelled words that you put in your worksheet. In the tools menu, you will see the spell-checker icon which allows you to check the spelling of your words.

Document Auto Linking… Wooohoo!

Google Docs has a feature that will detect whenever you will add a link to your spreadsheet. It automatically converts a plain text into a link. This saves our time from copying the URL and pasting it in the browser. With just one click, you will then be redirected to the landing page of that specific link.

Document Language Translation? Not a problem with Google Docs! Google Docs allows you to use the language that you prefer. It recognizes 53 languages which allows you to translate your documents in any dialect that you want.

See how Google Docs is very useful to every business? With all these handful advantages, Google Docs have made wonders to my business. It didn’t even hurt my budget. It doesn’t cost me nothing because it’s totally FREE.

If you are a professional team spread across the globe and working together on a project, Google Docs is your best tool for a more collaborative work.

Any business will likely succeed if you have system in place. Keeping yourself abreast with the recent technological advances is a big advantage for your business to succeed. Linda Credit [http://www.lindacredit.com/] keeps an eye on new tool discoveries which are useful in making her online business transactions fast and easy.

How To Choose Cloud Technology For Your Business

Working with a cloud computing company can be beneficial in numerous ways. According to several surveys at the international level, it has been found that companies of all sizes and shapes are adapting such services to improve their working efficiency, enhance their profit margin and minimize the business operational cost. However, most of the people do not have an exact idea about cloud computing.

Read on to understand what is cloud computing and what are the elements you need to take into consideration when selecting a computing vendor for your business.

What is cloud computing?

In order to understand the concept of cloud computing, it is vital to understand where the term “cloud computing” originated from. It is most likely originated from the use of cloud like shape to demonstrate the network computing environment, which include hardware, storage, services, networks and services involved.

Cloud computing
Cloud computing

“Cloud computing” by Sam Johnston – Created by Sam Johnston using OmniGroup’s OmniGraffle and Inkscape (includes Computer.svg by Sasa Stefanovic)This vector image was created with Inkscape.. Licensed under CC BY-SA 3.0 via Commons – https://commons.wikimedia.org/wiki/File:Cloud_computing.svg#/media/File:Cloud_computing.svg
You can find several definitions over the internet in the context of cloud computing. It is simply a delivery of software services and computing infrastructure through the internet. People can access shared resources, software applications and system stored on any remote server through the internet browser.

The cloud computing services are usually offered by Third Party companies. Most of the IT companies prefer to hire such firms to reduce their operational cost, improve their working efficiency, maximize their profit margin, and to have a great control over their business.

It is easy to find numerous companies that provide cloud computing solutions for small, mid-sized and large IT firms. However, not all of them offer genuine and reliable services. When going to hire a company, it is important to find a service provider that can meet all your needs. Here are the few elements which you need to take into account when selecting one for your business.

Technical support

When going to hire a service provider the first and foremost thing which you need to check is the IT support services. Check the support services offered by different cloud computing service providers and the ways through which they are available for your help or support such as phone, email, fax, online chat and so on. Besides this, you need to ensure that their support hours meet with your business operation hours. You also need to ensure that their support services are available in weekends, holidays and beyond the office hours during the emergency.

Service Agreements

The professional vendors usually sign business agreements which include the details of their services and commitments such as response time, service hours and the time limit that servers are online. You need to check every term and condition before going to sign any agreement. If possible, request them to make service agreement as per your business need and requirements.

Standard API

It is vital to ensure that the cloud computing vendor you are going to hire is utilizing a standardize application programming interface (API). API is a mechanism which handles the data transmission of a specific application into the cloud. When using a standardize API, you can get a peace of mind that the server will be compatible with your applications.

Security

It is important to know how the cloud vendor will protect your data and important documents. You need to find out the answer of some common security questions like what forms of authentication are used by the vendor, who can access your data? And so on. This will surely help you in choosing the right computing vendor for your firm.

Billing and Monitoring

Not all cloud computing vendors offer the same level of services at the same charges. Their charges may vary depending on the services and facilities they provide to their users. You need to check and compare the facilities and services of different vendors. This will help you in choosing the right company within your budget.

By keeping these elements in mind before hiring any company, will definitely help in choosing the right cloud computing vendor for your business.
By Apurwa Anand

Is The Landline Dead?

Skype vs. Viber
Skype vs. Viber
The death of the landline signifies a deep-rooted cultural modification that impacts both our public as well as personal lives. Because of the fast-paced life and the many technological innovations we all encounter; the demise of the ‘good old’ landline has been overlooked. Sadly, it’s death has unhooked all of us from our personal and daily connections, in the office, where email messaging has kept us away from co-workers who sit simply some 2-3 feet away from us, and the same holds true at home. Way back, the landline functioned as a vital link that connected almost everyone even outside the home.

A majority of people agree that the sudden growth of mobile devices over the last two decades began the decline in the use of the conventional landlines. Because mobile phone services have grown so quickly, and call rates becoming cheaper, many individuals find it hard to justify the added expense of having to keep both a landline and a mobile phone.

Although the landline was not as ‘big’ as it once were, and commercial clients are now replacing the landline with VoIP services, voice traffic in fact appears to be shifting for customary landline providers, as opposed to reports that it has actually been totally obliterated from the telecommunication’s sphere.

VoIP Vs Landline
VoIP Vs Landline
The truth is the landline is still alive and kicking, even popular business mobile solutions agree to this fact. The younger segment of the market may have been found getting rid of the traditional home phones as they turn to VoIP services as a cost-cutting measure.

VoIP services draw more attention for being inexpensive and for allowing easy access to everyone. Any user may gain access to his account wherever he may be in the world. Business owners who frequently travel choose VoIP over landline systems because they can still use their number over a VoIP connection even when they go outside of their geographical boundaries or abroad. Despite the fact that the customary definition of a landline is now changing, customers still seem to appreciate its many features and security attributes.

For instance, in many rural areas of a particular country, high speed internet and mobile phone coverage are not available, and so landlines are still a practical option and a necessity. Even in urban areas, business mobile solutions are pointing at architecture and poor mobile phone coverage spots to be the main culprits why customers – both residential and commercial keep their landlines. One great benefit that attaches to a landline is the fact that when you dial a police hotline or emergency number like 911, your exact location or physical address can be easily determined and distress calls are immediately traced.

As business mobile solutions advance, the manner in which people communicate from across the globe is likewise changing. Nowadays, people see the power of both worlds and so, they opt to embrace both technology – mobile phone service and landline service. This is a merger and convergence that homes and businesses will both definitely benefit from.

Having the best of both worlds assures safety and security that a landline provides, and now with the newest technological advancements your landline can be combined with the mobility, flexibility, as well as cost-effective feature of a mobile phone. You can now have one telephone number that rings your landline as well as your mobile phone whenever and wherever you may be in the world.

Many business solutions mobile phones are especially made to cater to this win-win alternative, now you can have a mobile app that will allow you to make international calls through your mobile phone which is likewise used in conjunction with your landline phone. While there are some carriers who are promoting a home phone tool that utilizes the exact same landline number as a subscriber’s mobile device.

Notwithstanding the fact that the conventional landline use is dwindling, VoIP has in fact revived landline use and made it more attractive to many users. It can be safely concluded that landline is not dead, not now, and not in the near future! VoIP tools and apps may have made landline use to decline overall, but it never totally replaced the landline service use as a whole.

Due to the fast rising advancement and innovations in technology, it is difficult to determine exactly what the telecommunications future will look like years from now. Nevertheless, it is clear that it will never look the same way it looked 10 or 30 years ago. The best move would be to continue embracing both the landline and mobile technologies altogether to the end that all consumers, residential or commercial will have all the security, flexibility, and savings that they are all looking for. That’s the beauty of technology reinvented!

How to Turn Office 365 Into a Phone System

 How to Turn Office 365 Into a Phone System

How to Turn Office 365 Into a Phone System

Microsoft doesn’t offer telephony… EVERYONE knows THAT! So, how is it possible to turn one of the world’s most ubiquitous software packages into a complete phone system for your business? With Lync, that’s how. Surely, by now you have heard of Microsoft Lync… the moniker that was bestowed upon Microsoft’s Office Communications Server (OCS) back in 2010.

Lync Online, which is a component of many Office 365 licenses, is a powerful communications platform, offering presence, instant messaging, voice over IP (VoIP) calling, desktop sharing, and audio and video conferencing… all from a single interface. Lync makes it possible to handle just about all of your communications through a single desktop client, with one exception… voice… dialtone. Old school telephony.

Recognizing this limitation as a significant opportunity in the converging IT and telecom industries, which is a completely separate topic that warrants additional attention… perhaps in an encore article, a handful of providers have developed a way to voice enable Office 365 (or O365 since just about everything in telecom becomes reduced to an acronym). The mechanism for supercharging the software suite is Microsoft Lync.

As previously mentioned, Lync is already a component of O365. What is missing, though, is voice enablement. By replacing the Lync Online component with a voice-enabled Lync package, O365 becomes a comprehensive communications solution. So the user is able to leverage their purchase of O365 and obtain a phone system that is fully integrated into everything else they use on their desktop, including Exchange for email and calendaring, and even Microsoft SharePoint for shared document management. There are even call center components that can be incorporated for high volume telephone operations. The value to the customer is the ability to replace a legacy phone system that they have outgrown or is reaching its end of life with a completely hosted telephone system.

This unified communications platform behaves just like the telephone systems that today’s businesses have come to rely upon for day-to-day operations, including receptionist switchboard features, call routing to “hunt groups” and full IVR capabilities. Voice-enabled Lync can be configured to mirror the functionality of a legacy phone system, even to the point of feeding an office-wide intercom system to announce calls on hold.

If it’s time for you, or your customers, to re-evaluate the value of a legacy phone system, Microsoft Lync may be the answer. If you have purchased Office 365, you are already halfway there!

Learn more about how Office 365 can be used as a phone system. Call or email me for a personalized consult to determine if this is a viable option for you and your business. I can be reach most anytime on 302.514.PLUM or greg@plumUC.com.

Face Off: Virtual Desktop or Remote Desktop?

One of the most critical decisions that companies have to take is whether to opt for a virtual desktop or a remote desktop, or a combination of both. For this, a comparative study needs to be conducted to compare and contrast which option would suit your business needs and functions.

Remote Desktop Connection
Remote Desktop Connection

While both the options have their own advantages and disadvantages, mentioned below is a gist of virtual and remote desktops that will aid you in making the correct decision:

Remote Desktop

Initially known as terminal services, the remote desktop is a Microsoft service that allows users to have a virtual session by accessing files and applications through a server. The experience of using remote services is more or less like using a local desktop; the only difference is that the session is processed on a server not the desktop.

Remote desktops are relatively simpler as little infrastructure requirements are needed to be met; thereby reducing implementation costs. Moreover, it helps in enhancing remote worker’s efficiency because it is most suitable for remote workers, contractors and corporate workers working from a remote location.

However, the biggest drawback of a remote desktop is that it has compatibility issues. Since it has a terminal environment, many applications fail to work. Nonetheless, improvements have been made over the years and many applications have started working, but still some applications do not work till date.

Virtual Desktop

Also known as VDI, the virtual desktops are basically interfaces that run on a virtual environment and not on a local desktop. However, the virtual desktop environment and infrastructure tends to be more convoluted than the remote desktop. The administrators are responsible for managing numerous virtual desktops

Some of the important benefits of a virtual desktop are: the administrators find it easy to adapt or allocate the RAM capacity, disk space and various other peripherals; the data on the virtual desktop can be backed up and easily restored using snapshots; virtual desktops are easily deploy able as it has the capability to replicate and develop templates in a span of a few minutes.

Although VDIs are a costly option, they have the capability to provide numerous benefits that outweigh this drawback.

It is important to understand that both desktops are meant to be operated in a different environment; therefore, your needs and requirements must be matched to the features of these desktop services before deciding which one to go for.

If you are in need of technical assistance and support, IT Solutions Ca has a variety of services to offer you. From managed IT services in Pickering to network cabling in Toronto and data recovery in Mississauga, they have an array of IT assortments to be offered across multiple cities of Canada. Don’t forget to visit their website for complete information.

Furthermore about it support services kindly visit our website: it-solutions.ca. Jack Warn

International Calling Cards

Are you missing somebody at home? Or is your sweetheart out of the country? The best way to make international long-distance calls is by using an international calling card. Such telephone cards were introduced to make long distance calls simple and effortless. But they have slowly developed into the cheapest way of making telephone calls from one country to another, owing to the increase in the number of private telecom companies and their price wars.

Before the advent of calling cards, it required a lot of time, money and preparation to make an international call, and involved contemplation on how much should be spent, how to convey maximum information in the shortest time, and how many minutes that would take.

Today’s international calling cards are activated either by entering a pin number into a toll free number, or by placing a call from a number that is pre-registered. A secret pin number can be used to activate some cards. Others use a combination of any of these methods. You can pay for these cards online, or by cash or credit cards. Many cards are prepaid and will automatically hang up once you have used the allocated amount of time. But there are some calling cards that allow you to extend the time of call by paying extra, even after the allocated amount is used up.

There are many calling card operators on the web as well as in your neighborhood. You need to be judicious while buying a card, and choose your operator prudently. You have to check the reliability, rates and time slabs offered by each operator and for different countries. Customer service standards of the operator have to be taken into consideration; also, avoid any problematic pin codes or disrupted voice lines.

India Calling Cards.