Perfection is not required in your home based business. Action however is. As a new home business owner if you wait until all your marketing efforts are perfect you will never get started. This is a huge mistake made by many new business opportunity seekers.
Marketing is of course a key component to building your online business but having to look like the big internet guru’s is not required. The less professional you look the more real you feel and the more likely you are to get the attention of real people.
Here are some of the common items beginners feel need to be perfect and a few ideas to combat this perfection to get started:
Ads can’t be placed until they say just the right thing. When you’re first getting started you really don’t know what the right thing is to say. You have to test this over time. Once you find the right combination of words and method, enhance it. Just keep trying
Videos need to be perfect. I remember the first video I created. I wrote everything down memorized it, went to a nearby park to shoot it and hours later came back with nothing. Every time I made a mistake I started over. I was so worried about how I would be perceived by others that it was stifling my creativity. I never smiled, I got tong-tied with my words; it was a disaster. The next day I was watching my grandkids so I got them to shoot the video while I talked to them. They eventually got bored with the multiple takes; they simply could not understand why it had to be just right. I have since learnt that it’s OK to make a mistake and people still respect you for it. A bigger lesson is if you don’t like to be in front of the camera that’s OK too, do other things like Camtasia training videos or PowerPoint presentation. They work well too…
The perfect Website. This is an ever changing project. You will always be tweaking this, you need to accept that. You’ll be surfing the net and come across something you like and what to change yours. That’s why it’s important to use a tool that you can manage. If you’re not good with html then learn to use something like Squidoo, Blogger or WordPress to create your site, these are platforms which are easy for anyone to edit and create very nice looking websites.
Ah, the autoresponder campaign! New home business owners really anguish over this. They worry about what to say, how long should it be, should a sell or not, if so how often? Am I going to make people angry and have them unsubscribe? This too is a work in progress. At most you should always have a thank you email. There is not industry standard, but you will see most often written 2 personal or training emails, 1 sale, and then repeat as often as you want. If they unsubscribe say good-bye they weren’t likely to be buyers anyway.
What to say! Many people never get started because they worry about what to say to people. Will they sound silly, or maybe someone will ask a question they don’t have the answer to. Be yourself and be excited. If you don’t know the answer, be honest and offer to find out. But don’t let this stop you from getting started. — Cindy Floyd