Google Is Cracking Down On Mobile Pop-Ups: Here’s What Marketers Need To Know

So when Google announced its impending smackdown on mobile pop-up ads, it came as no surprise that the major reason behind it was to enhance the user experience.

For many businesses, the announcement carries major implications. Those that rely on advertisements as a primary source of revenue, for example, will be some of the hardest hit. To help you navigate this change, we put together everything you need to know below, from what the update entails to how to prepare accordingly.

What’s New in Mobile Search Results

Google on your smartphone
Google on your smartphone

Back in 2014, Google added a “mobile-friendly” label for search results that were optimized for such platforms – where text is readable without zooming or horizontal scrolling, and links are spaced well enough so that there’s a reduced chance of mis-tapping.

But two years later, Google has found that 85% of mobile search results are optimized that way. As a result, the search engine is doing away with that label, and introducing new mobile-specific ranking criteria.

And now, pages with mobile pop-ups – or what Google is calling “interstitials” – probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017.

“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google’s official announcement states. “This can be problematic on mobile devices where screens are often smaller.”

Not all pop-ups are created equal, though, so there are some specifics around which types of interstitials Google considers to be disruptive to the user experience. Some are legally required – like ones used by liquor companies that verify the user’s age – so they won’t impact the page’s rank.

According to the official statement, interstitials affected by Google’s crackdown include the following:

1.”Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
2. Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
3. Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”

What Does It Mean For Marketers?

As we mentioned before, the companies that rely on these interstitials for income will be especially impacted by this change. They’re the ones who, as Emma Hinchliffe of Mashable points out, need that ad revenue to survive. Now, these businesses face a difficult choice: Rank, or profit.

But losing SEO traffic can “crush” these companies, says HubSpot’s Senior Product Marketing Manager, Marcus Andrews. And that makes sense – 51% percent of digital media is consumed via mobile, compared to a lagging 42% on desktop.

Andrews suggests that, if they haven’t done so already, marketers solve for mobile SEO first. The pain that comes with changing a revenue model is inevitable, but shorter-term – and businesses that rely on advertiser dollars, he says, should figure out ways “to make money that don’t totally disrupt the mobile user experience.”

“Google is very focused on the user,” Andrews continues. “Marketers are always looking for hacky ways to increase traffic and conversion rates, and every once in a while, Google needs to make a correction to improve the user experience.”

That actually creates a great opportunity for marketers to think more about the user – both the experience, and what that person is offered. It’s what HubSpot’s Director of Product Development, Nicholas Holland, calls a “forcing function.” It makes marketers seriously consider the increasing overtaking of mobile technology, and what the implications will be on their overall business operations.

Basically, these developments from Google are a giant wake-up call to those who “create a bad viewer experience,” Holland says – especially those who might not even realize it. Now, they absolute must “think through alternative revenue methods.”

But what are those methods, exactly?

First – if it isn’t obvious by now – remove any pop-ups you’ve been using.

“As inbound marketers, we rely on driving relevant visitors to content,” says HubSpot’s Principal Product Marketing Manager, Jeffrey Vocell. “Interstitials, especially interruptive ones, do not provide a good experience, and in many cases actually block or limit the content that can be seen.”

That’s why your best option might be to create valuable content that draws the visitors that Vocell is alluding to. When you do that, Holland advises, you can focus on driving revenue – or at least leads – using calls to action and embedded forms.

Replacing intrusive interstitials with valuable content is a double-edged SEO sword. Not only are you giving the user what he or she is searching for – and improving your rank accordingly – but you’re also getting rid of the invasive pop-ups that, come January, would be lowering it.

What You Can Do Now to Prepare

If you’re freaking out about Google’s announcement, that’s okay – but please, don’t be. As we mentioned, these changes actually provide a great opportunity to use inbound marketing to generally enhance your marketing presence – on mobile, or otherwise.

Here’s what you can do to get ready for the rollout:

1. Ditch your interstitials – unless they’re required by law. Those include age verification displays, as noted above, and pop-ups that let your user know you use cookies.
2. If you relied on interstitials for ad revenue, figure out where that money is going to come from now.
3. Find ways to generate revenue without obstructing the user experience, and in a way that optimizes your page for mobile. Both of those factors will likely remain crucial to search engine rank.

Know that those solutions often exist in the content you create. Make something valuable for the user. By gating it behind a landing page, you’re generating leads – and eventually sales – in a much less intrusive way that brings visitors to you.

I hope this has been helpful. By Daniel Smith

Free Antivirus Software for Your Consideration

It is important for you to install antivirus software at your computer or notebook. Antivirus software will give protection from various harmful things such as viruses, spywares, adwares, worms, Trojans, rootkit infections, and much more. The old version of antivirus only detected the viruses while the old version of spyware removers just detected spyware. Now, the limit between antivirus and spyware removers is unclear. The antivirus software available today provides better detection rates for various malwares.

AntivirusThose malwares are including viruses, worms, adware, keyloggers, and many dangerous threats for your computer. Since the number of malware keeps increasing, it is impossible for antivirus software to keep up. However, using more than one antivirus can cause the conflicts and reduce the protection. Because of this reason, it is more recommended for you to choose the best antivirus for real time protection. You will be able to increase the protection using security software. Here are some free antivirus software programs which can be your consideration.

The first program is Avira AntiVir Personal Edition. Due to its high quality, many people choose to use this program. Avira faced some controversies related to re-branded Ask toolbar in their installer and temporary spate of advertisement to promote a possible scareware company. Despite of its negative issues, Antivir is still top notch antivirus. It offers outstanding detection rates of malware. The ability is higher than other antivirus programs. Because of the ability, Antivir is still a good choice for free antivirus software programs especially for high risk users.

When you are using Avira, you will not be able to scan any website or e-mail. You can only get this feature from commercial versions. For the people who are using the free version, you will not get any warn of an infected emails before you open it. However, when you open the infected email, Avira will take the action.

Another option you can get is AVG Anti virus. In the past days, this antivirus provides some shaky results in detection. Current AVG antivirus provides higher level protection due to Identity Protection. It provides very important layer of protection. The weakness of AVG free antivirus software is its big size and slow scan speeds. It also has advertisements but you can disable them.

Avast free antivirus software can also be good option. This program improves the detection rates over these past years. It offers real-time capabilities such as web, e-mail, IM, behavioral blocker, and much more. The latest version even offers more features such as internet site ratings plugin, script malware, and much more.

You may also consider using Microsoft Security Essentials. It provides outstanding detection rates. This program is suitable option for average users due to the minimal user interaction required. The update process is done automatically. When your computer is attacked by viruses, the program will remove the threat automatically. If those programs are not suitable for you, you are recommended to try other free software antivirus such as Panda Cloud Antivirus.

Nowadays have knowledge related with computer is so much fun. And its more important because computer would save your time to finish your current job task. There are so much update antivirus software that available in as free accounting software directory. All you thing to do, is read a software review, specification and read documentation after installed it on your computer.

Keyboard Shortcuts List

The most common keyboard shortcuts:

Copy – Select the text and press CTRL + C
Cut – Select the text and press CTRL + X to cut the text to move it somewhere else
Paste – Place the cursor where you wish the text or content to be and press CTRL + V to paste
Undo – To undo your last attempt, press CTRL + Z. If the software or app permits, repeat the keyboard shortcut to undo back several steps.
Bookmark –  To save the web page to your bookmarks or favorites press CTRL + D
Save – Press CTRL + S to save the file in word processor, text editor. In the web-browser, it works the same as the Save As feature.

Keyboard Shortcuts List

Internet Explorer Keyboard Shortcuts

ESC Stop downloading current page
F5 Refresh page
F11 Toggle browser between full-screen and regular view
ALT + Left Arrow Back
ALT + Right Arrow Forward
ALT + HOME Go to homepage
CTRL + D Add page to Favorites
CTRL + F Find on page
CTRL + H Open History
CTRL + I Open Favorites
CTRL + L – Jumps your cursor to the address bar
CTRL + P Print
CTRL + T Open new tab
CTRL + TAB Switch to next tab
CTRL + W Close current tab
CTRL + 9 Switch to last tab
CTRL + SHIFT + H Open History in pinned mode
CTRL + SHIFT + Q View list of open tabs
CTRL + SHIFT + TAB Switch to previous tab

Mozilla Firefox Keyboard Shortcuts

ESC Stop downloading current page
F5 Refresh
F11 Full screen view
ALT + HOME Go to homepage
ALT + Left Arrow Back
ALT + Right Arrow Forward
CTR + + Zoom In
CTR + – Zoom Out
CTRL+ 0 Zoom Reset
CTRL + K Select a search bar
CTRL + TAB Switch tabs
CTRL + D Add bookmarks
CTRL + B Open Bookmarks
CTRL + P Print
CTRL + R Reload
CTRL + T New Tab
CTRL + N New Window
SHIFT + ENTER Open link in new window

Google Chrome Keyboard Shortcuts

ALT + F4 Close current window
ALT + HOME Open homepage
ALT + SHIFT +B Open Bookmark manager
CTRL + B Toggles the Bookmarks bar on/off
CTRL + H View History
Ctrl + J Opens the Downloads page
CTRL + N Open new window
CTRL + T Open new tab
CTRL + O Open a file from your computer in Google Chrome
CTRL + P Print page
CTRL + W Close current tab
CTRL + 9 Switch to last tab
CTRL + SHIFT + B Open the Bookmark manager
CTRL + SHIFT + N Open a new window in incognito mode
CTRL + SHIFT + T Reopen the last tab you’ve closed (Chrome remembers last 10)
CTRL + TAB Switch to next tab
CTRL + PageUp Switch to previous tab
CTRL + PageDown Switch to the next tab
CTRL + (click hyperlink) Open link in new tab in the background
SHIFT + (click hyperlink) Open link in a new window
Ctrl + Shift + Delete Opens the Clear Browsing Data dialog

Strong Passwords

Strong Password
Strong Password

Passwords are like passports or a blank check; if lost or stolen they give hackers a world of opportunity by providing access to your personal, financial and work data. The campus Password Policy helps you be proactive in selecting a strong passwords and managing them, to protect your identity and University resources. Once you’ve read and understood the password policy, you should change your NetID password and other campus passwords that do not meet the standards.

Strong passwords are at least eight characters long (containing both numbers and letters). They have both upper case and lower case letters, numbers, and special characters (!@#><.$%^&*) In order to keep passwords safe they should be kept private and memorized. They shouldn’t contain your name, login information, email address, initials etc. Weak passwords contain less than eight characters and something that can be found in a dictionary. The password is the same as your user name or login name. It is a common usage word such as names of family, pets, friends, computer terms, and birthdays or other personal information, or number patterns.

Don’t reveal a password over the phone or in person to anyone. Not your boss. Not your family. Not your co-workers. Don’t reveal a password in an email message. Don’t talk about a password in front of others. Don’t hint at the format of a password. Don’t reveal a password on questionnaires or security forms. Avoid writing passwords down, but if you must, store them in a secure place. Passwords should never be stored unencrypted on-line. Do not use the “Remember Password” feature of applications. Don’t use the default password, if one is provided. Change it immediately to a new, stronger password.

Great Google Drive Features That Redefine Effectiveness

If you have a Gmail account, you may have noticed a triangular shaped icon on the attachment when you wanted to download it. That is the Google Drive button. The drive allows you to store and synchronize files on your iPhone, PC, iPad or Android. Maybe you have already installed it on your device, but you haven’t fully utilized its amazing features.

Basic Google Drive features

The drive allows you 15GB of storage across Gmail, Google+ Photos, and Google Drive. If you run out of storage space, you can purchase more. Better still, you can create files, upload and add files using only one button, share files, find and add the shared files, drag and drop files, as well as save attachments in Gmail to your drive and then share them.

More useful features

Apart from the aforementioned features, here are more Google Drive features that have proved very useful to both students and people at the workplace:

– Synchronization with other apps

– Scanning of documents on your Android

– Viewing of files offline

– Google Forms

– Google Diagrams

– Searching

– Installation of over 100 apps

– Reviewing your history

With Google Drive, you can work better with other apps. The drive works with the Docs, Slides, and Sheets apps to allow you to share documents, spreadsheets that are already built out, and make presentations.

It gets better as you can scan paper documents on your Android with the drive. Take a photo of the document, and store them as PDFs.

The drive has an option of viewing your files offline. This allows you access to the files if your phone loses service, for example if you are flying, or if the network is weak.

‘Google Forms’ allows you to do a survey using a simple online checklist. You can then view the results on a spreadsheet.

‘Google Diagrams’ allows you to create flow charts and lay out diagrams which you can later add or embed on other documents.

The drive recognizes objects in your texts, images and scanned documents. You can therefore search for a particular word and the search results will include the word and all images that contain the word.

You can install over 100 apps using the drive collection that can allow you to do landscaping, edit your profile, or even create a mind map.

With the app, you can review the history of your files and see any changes made, or even go back to the original versions.

How to download and access Google Drive

– Search drive.Google.com

– Create a Google Drive account

– Install the drive on your device

– You can then upload and sync files

As we can see, Google Drive has some very useful features that you can utilize even on the move, ranging from the basic ones like free storage space, sharing files, dragging and dropping them, to the more advanced ones like scanning documents, searching for information and images, Google Diagrams and Forms. This is undoubtedly a must have app.

Benefits Of Using Google Docs

Google Docs is a data storage online-based service that is offered by Google for free. It allows you to collaborate with your colleagues while storing and editing data in real time. It has a word processing application that will let you share memos, articles or any documents with your team. It includes a spreadsheet application that enables you to share relevant data such as company reports, budget proposals and financial statements with your associates. Sharing files is made easier because these documents can be accessed by different people simultaneously.

Google Docs
Google Docs

Apart from that, Google Docs also allows you to store any type of files whether an audio file, a picture, or a word document.

Personally, I’ve been using Google Docs for years now and I couldn’t remember a downtime, at least not for me. It has been very helpful to me and with my business as well. Collaboration with my team with real-time updates made me manage things accordingly and smoothly.

Whenever I need to share a file to my colleagues who are from other parts of the globe, I need not tire myself of endlessly sending updating documents to them. I simply make one document and upload it in Google Docs and share it to my team. I can even limit their access to my documents. I can set the “can edit” subscription if I want them to do necessary edits in the documents I am sharing, or I can change that to “can view” if I don’t want them to do anything in my files. Here’s a video on how to maximize Google Docs for your business.

As long as you have the internet connection, you can access your Google Docs files anywhere, any time.You don’t have to download any software to have access to Google Docs. As long as you have a Gmail account and a reliable internet connection, then accessing your files wherever you are in the globe is not a problem because of the high technology cloud system that saves the information.

Spell Checker? Check!

Just like in any versions of documents, Google Docs detects misspelled words that you put in your worksheet. In the tools menu, you will see the spell-checker icon which allows you to check the spelling of your words.

Document Auto Linking… Wooohoo!

Google Docs has a feature that will detect whenever you will add a link to your spreadsheet. It automatically converts a plain text into a link. This saves our time from copying the URL and pasting it in the browser. With just one click, you will then be redirected to the landing page of that specific link.

Document Language Translation? Not a problem with Google Docs! Google Docs allows you to use the language that you prefer. It recognizes 53 languages which allows you to translate your documents in any dialect that you want.

See how Google Docs is very useful to every business? With all these handful advantages, Google Docs have made wonders to my business. It didn’t even hurt my budget. It doesn’t cost me nothing because it’s totally FREE.

If you are a professional team spread across the globe and working together on a project, Google Docs is your best tool for a more collaborative work.

Any business will likely succeed if you have system in place. Keeping yourself abreast with the recent technological advances is a big advantage for your business to succeed. Linda Credit [http://www.lindacredit.com/] keeps an eye on new tool discoveries which are useful in making her online business transactions fast and easy.

How To Choose Cloud Technology For Your Business

Working with a cloud computing company can be beneficial in numerous ways. According to several surveys at the international level, it has been found that companies of all sizes and shapes are adapting such services to improve their working efficiency, enhance their profit margin and minimize the business operational cost. However, most of the people do not have an exact idea about cloud computing.

Read on to understand what is cloud computing and what are the elements you need to take into consideration when selecting a computing vendor for your business.

What is cloud computing?

In order to understand the concept of cloud computing, it is vital to understand where the term “cloud computing” originated from. It is most likely originated from the use of cloud like shape to demonstrate the network computing environment, which include hardware, storage, services, networks and services involved.

Cloud computing
Cloud computing

“Cloud computing” by Sam Johnston – Created by Sam Johnston using OmniGroup’s OmniGraffle and Inkscape (includes Computer.svg by Sasa Stefanovic)This vector image was created with Inkscape.. Licensed under CC BY-SA 3.0 via Commons – https://commons.wikimedia.org/wiki/File:Cloud_computing.svg#/media/File:Cloud_computing.svg
You can find several definitions over the internet in the context of cloud computing. It is simply a delivery of software services and computing infrastructure through the internet. People can access shared resources, software applications and system stored on any remote server through the internet browser.

The cloud computing services are usually offered by Third Party companies. Most of the IT companies prefer to hire such firms to reduce their operational cost, improve their working efficiency, maximize their profit margin, and to have a great control over their business.

It is easy to find numerous companies that provide cloud computing solutions for small, mid-sized and large IT firms. However, not all of them offer genuine and reliable services. When going to hire a company, it is important to find a service provider that can meet all your needs. Here are the few elements which you need to take into account when selecting one for your business.

Technical support

When going to hire a service provider the first and foremost thing which you need to check is the IT support services. Check the support services offered by different cloud computing service providers and the ways through which they are available for your help or support such as phone, email, fax, online chat and so on. Besides this, you need to ensure that their support hours meet with your business operation hours. You also need to ensure that their support services are available in weekends, holidays and beyond the office hours during the emergency.

Service Agreements

The professional vendors usually sign business agreements which include the details of their services and commitments such as response time, service hours and the time limit that servers are online. You need to check every term and condition before going to sign any agreement. If possible, request them to make service agreement as per your business need and requirements.

Standard API

It is vital to ensure that the cloud computing vendor you are going to hire is utilizing a standardize application programming interface (API). API is a mechanism which handles the data transmission of a specific application into the cloud. When using a standardize API, you can get a peace of mind that the server will be compatible with your applications.

Security

It is important to know how the cloud vendor will protect your data and important documents. You need to find out the answer of some common security questions like what forms of authentication are used by the vendor, who can access your data? And so on. This will surely help you in choosing the right computing vendor for your firm.

Billing and Monitoring

Not all cloud computing vendors offer the same level of services at the same charges. Their charges may vary depending on the services and facilities they provide to their users. You need to check and compare the facilities and services of different vendors. This will help you in choosing the right company within your budget.

By keeping these elements in mind before hiring any company, will definitely help in choosing the right cloud computing vendor for your business.
By Apurwa Anand

Face Off: Virtual Desktop or Remote Desktop?

One of the most critical decisions that companies have to take is whether to opt for a virtual desktop or a remote desktop, or a combination of both. For this, a comparative study needs to be conducted to compare and contrast which option would suit your business needs and functions.

Remote Desktop Connection
Remote Desktop Connection

While both the options have their own advantages and disadvantages, mentioned below is a gist of virtual and remote desktops that will aid you in making the correct decision:

Remote Desktop

Initially known as terminal services, the remote desktop is a Microsoft service that allows users to have a virtual session by accessing files and applications through a server. The experience of using remote services is more or less like using a local desktop; the only difference is that the session is processed on a server not the desktop.

Remote desktops are relatively simpler as little infrastructure requirements are needed to be met; thereby reducing implementation costs. Moreover, it helps in enhancing remote worker’s efficiency because it is most suitable for remote workers, contractors and corporate workers working from a remote location.

However, the biggest drawback of a remote desktop is that it has compatibility issues. Since it has a terminal environment, many applications fail to work. Nonetheless, improvements have been made over the years and many applications have started working, but still some applications do not work till date.

Virtual Desktop

Also known as VDI, the virtual desktops are basically interfaces that run on a virtual environment and not on a local desktop. However, the virtual desktop environment and infrastructure tends to be more convoluted than the remote desktop. The administrators are responsible for managing numerous virtual desktops

Some of the important benefits of a virtual desktop are: the administrators find it easy to adapt or allocate the RAM capacity, disk space and various other peripherals; the data on the virtual desktop can be backed up and easily restored using snapshots; virtual desktops are easily deploy able as it has the capability to replicate and develop templates in a span of a few minutes.

Although VDIs are a costly option, they have the capability to provide numerous benefits that outweigh this drawback.

It is important to understand that both desktops are meant to be operated in a different environment; therefore, your needs and requirements must be matched to the features of these desktop services before deciding which one to go for.

If you are in need of technical assistance and support, IT Solutions Ca has a variety of services to offer you. From managed IT services in Pickering to network cabling in Toronto and data recovery in Mississauga, they have an array of IT assortments to be offered across multiple cities of Canada. Don’t forget to visit their website for complete information.

Furthermore about it support services kindly visit our website: it-solutions.ca. Jack Warn

Google Earth – Your Personal Business Tool

Google Earth
Google Earth

Perhaps you have already seen high-resolution and satellite imagery as well as photos online. Ever wondered how it was captured? This is the amazing feature of Google’s another innovation – the Google Earth. It is another program of Google Inc. that has the purpose of providing geographical information about the Earth.

It basically displays satellite images of the Earth’s surface. Imagine the possibilities it can give you. You can take a look at places without even going there; you can get directions of how to get there and many more. Actually, these images have been used in many ingenious ways while changing our perception about the world around us.

Since Google Earth showcases 3d aerial photo shots of any places on earth, you can search for the location of your home, school or office. It’s like you are touring around the world in a virtual kind of way. Isn’t that amazing?

Furthermore, it has an interactive feature, a community showcase that allows anyone around the globe to contribute information for Google Earth’s development. With this, it now has become possible for even the uninhabited terrains of Grand Canyon to be viewed in 3d version. It is because of its zoom slider function that allows a terrain tilt in the view mode.

Google’s new tool comes in different versions. It has a downloadable version free of charge and is perfect for personal use. Its latest versions have more advanced features. The Google Earth plus, for example, has features that involves the use of a GPS device.

GPS Data importation is recognized as points which are categorized either as Tracks, Waypoints or Routes. Track points are paths imported through this application. These points are automatically recorded every so often. Waypoints are generally marked with a name like “home”. The Routes gives directions as to where to go.

Another remarkable version is the Google Earth Fusion. It integrates geospatial data into the Enterprise system via Google Earth server. It supports the generation of Google images and 3d version models. Moreover, it has unique graphical interface that is convenient to use. This newest version displays street level images seemingly similar to Google maps. It gives you a 360 degree panoramic view of city streets in countries like Australia, France, Italy, Japan, New Zealand, Spain, United States and other big countries in the world.

Today, Google Earth has been very beneficial in any business industry. It serves as a channel for clients and business companies to meet. It provides street views of business location and directions when the clients try to search them. In the future, expect to see even more ingenious uses of Google Earth.

An Introduction to Computer Forensics

When you hear of computer forensics, the first thing that pops to mind might be a Crime Scene Investigator, pulling the plastic sheet off of a computer and inspecting for signs of a struggle. Nobody really ever talked about forensics in daily life until they started making those scientifically accurate prime time cop shows, so of course, simple word association generally leads us to forensic sciences being “Something cops do, right?”

Incidentally, the science behind computer forensics really isn’t much different from the science between crime scene forensics. In both instances, the forensics team or expert is looking for a trail of evidence. In either case, the investigator looks at what has happened, determines how it happened, and from that, deducts who might be responsible.

The major difference between the two is that, while an investigator on the scene of a robbery or a violent crime is looking for physical evidence, the computer forensics investigator is looking for digital evidence.

Interestingly, where physical evidence can often be misleading, confusing, ambiguous, and difficult to put together without the help of witness statements, digital evidence tends to present itself in a much more direct manner.

A computer keeps logs of pretty much everything that has been done with it. For example, besides your browser history, there’s also your temporary internet folder, where information from the web is stored on your computer. So, say an employee is watching YouTube all day when they’re supposed to be working. Even if they’re smart enough to clear the browser history, the temporary internet files may still hold the evidence that will earn them a warning.

That’s only a very simple example, of course. Computer forensics addresses everything from computer crime to employee misconduct, to such mundane tasks as figuring out why your virus scanner isn’t working.

The point is that everything you do on a computer leaves a mark. Deleting a file from your hard drive is not same thing as deleting all the evidence that it was ever there. Just as every room in your house holds some DNA evidence, be it a hair, saliva, or a toenail clipping, no matter how well you vacuum and shampoo your carpets, there will be some evidence that this is your home. The same goes with computers. You can’t do anything on a computer without a computer expert being able to figure out exactly what you’ve been up to.

One issue that many find confusing with regards to computer forensics … how legal is it, really?

This depends on the context. Here’s all you need to know if you’re considering hiring a computer forensics team, but aren’t sure if you can:

If you suspect an employee of breaking company policy or even breaking the law with a computer that belongs to the company, you do have the right to take a look at the computer they’ve been working any time you like.

It gets a little trickier when an employee is working on their own computer. This isn’t a dead end, but it may be a little trickier. Luckily, you don’t always have to look at their computer to find evidence of what they’ve done on their computer. In any case, go ahead and call your forensics people, and they should be able to advise you on how far you can go to gather the evidence you need in order to take action.

Really, computer forensics is simply the art of finding a trail of evidence on computers, simple as that. You never know when you’ll need such services, so it’s a good idea to keep them in mind in case you ever do.

Pure Hacking helps protect your Internet security by providing world-class penetration testing and ethical hacking risk management services. For a free consultation, please visit Ethical Hacking.

Data Forensics

Data forensics is one of the sub branches of computer forensics. It is essential to establish legal evidences as found in computers and its storage media. Its primary goal is to give a clear explanation of a digital artifact’s state. Digital artifacts include storage devices, computer systems or electronic documents.

Data forensics are employed for a couple of reasons. It is a significant portion of data recovery for either hardware or software failures. It also helps analyze how an attacker was able to break-in to a system. It is also important to gather information about an employee that a certain organization wants to terminate. Alongside all these reasons, different steps are followed in the database forensics process.

There are several steps involved in the entire forensics process. These are as follows:

• Preparation of the investigator. An investigator must have an ample background of the subject matter. He should be trained enough to know the facets of the process. He validates all data needed by the courts basing on generated reports. Since there are many tools to choose from, the investigator should determine the appropriate tool to be applied for the case.

• Collection of data. The data are gathered in the form of digital evidences. Data forensics make use of tools such as computers, hard drives, CD-ROMs and even cellular phones or digital cameras. The data should be carefully handled to assure that no changes are made. Documentation and the use of reliable tools will help secure the collected data for forensics use.

• Examination. There are two ways by which data are examined. Traditionally, the dead data analysis is employed. This is one method where investigations are performed on hard drives or any data at rest. Currently, the live data analysis is also used. This is helpful when the attacker does not make use of the computer’s hard drive. This is also important if the person makes use of cryptographic storage devices where data intervention may no longer be seen once the computer shuts-off.

Once the data are gathered and examined, the data forensics investigator may report the incident to management or to whoever needs the data. Following these steps require careful scrutiny of the scenario. This will ensure that all legal actions will be imposed on the attacker. In like manner, it will help dictate the punishment to be given to the offender.

Property of RecoverMyPc Inc.
Ara Pekel invites you to visit http://www.recovermypc.com
RecoverMyPc will give you the Secure Data Recovery that you need. Use our free Online Picture Recovery Tool, Free Software, Software Coupons, and Great Articles to read.

DES and 3DES

Data Encryption Standard (DES) data are encrypted in 64-bit blocks using a 56-bit key. The DES algorithm takes the input through a series of transformations: initial permutation; a complex function, which involves both permutation and substitution operations and depends on a key input; a simple permutation function that switches the two halves of the data; the function is applied again; and a permutation function that is the inverse of the initial permutation takes place. There are five “modes of operation” that have been defined in order to apply DES to a variety of applications. They are Electronic Codebook, Cipher Block Chaining, Cipher Feedback, Output Feedback Counter, and Counter (Cryptography Concepts, 2005).

Triple DES or 3DES involves repeating the DES algorithm three times on the plaintext, using two or three different keys to produce the ciphertext. As stated in the article DES is dead. Long live…Well, um, What, “First it encrypts, then it decrypts and finally it encrypts again” (Moskowitz, 1999). Three DES is now used because it is very resistant to cryptanalysis, serving as an alternative to add security against the potential vulnerability of DES to brute-force attack. Triple DES has been adopted for use in the key management standards ANSI X 9.17 and ISO 8732, along with a number of Internet-based applications, such as PGP and S/MIME (AES, Ciphers, and Confidentiality, 2005). The picture below shows the triple encryption process, as well as show the middle portion of 3DES as a decryption rather than an encryption making it more secure.

A nonce and key distribution center (KDC) shares a secret key or “master” key between each party on a network. The KDC is responsible for generating nonce and keys to be used for a short time over a connection between two parties, known as session keys, and for distributing those keys using the master keys to protect the distribution. The following steps occur:

1. A issues request to the KDC for a session key with B. The message includes the identity of A and B, as well as a unique identifier for the transaction, a nonce, which may include a random number or a counter.

2. The KDC replies with a message encrypted using Ka. Thus, only A can read the message and knows the message originated at the KDC. The message includes:

• The one-time session key, Ks, to be used for the session.
• The original request message, including the nonce, to enable A to match this response with the appropriate request.

In addition, the message includes two items intended for B:

• The one-time session key, Ks.
• An identifier of A, IDA.

These are encrypted with the master key that the KDC shares with B. They are sent to B to establish connection and prove A’s identity.

3. A stores the session key for use in the upcoming session and forwards to B the information that originated at the KDC for B. This information is protected from eavesdropping, because it is encrypted by the master key, Kb. B knows the session key, A’s identity, and that the information originated at the KDC.

4. B then sends a nonce, N2, to A, using a newly minted session key for encryption.

5. Using the session key, A responds with f(N2), where f is a function that performs some transformation on N2 (e.g., adding one) (Stallings, 2003 pgs 214-15).

In conclusion, the above explained how DES works, why 3DES is now used, why the middle portion of 3DES is a decryption rather than an encryption, and explain a nonce and a key distribution center.

Works Cited

Moskowitz, Robert. (1999). DES is dead. Long Live… well, um, what? Network Computing, vol. 10 issue 6. Retrieved October 22, 2005, from, EBSCO Host Research Databas

Stallings, William. (2003). Cryptography and Network Security: Principles and Practice. New Jersey: Pearson Education, Inc.
Joshua Maluchnik, M.I.T., MCP/MCTS
Account Executive
Tranztec Solutions, Inc.
http://www.tranztec.com

Portable Solar Power Systems

What is a Laptop Portable Power Pack?

Laptop Portable Power pack is a kit which contains certain accessories which will act as a power charger when connected to your electronic devices. All devices such as Mobile phones, Laptops, PDAs, MP3 players can be charged in an easy plug and play manner.

Why Laptop Portable Power?
In this competitive world, work on the go is the mandate. Professionals are increasingly interested in proving their worthiness in the workplace. One of the best ways to prove it is to work anytime, anywhere. One of the greatest threats of these mobile workers is losing battery power in their mobile devices, PDAs or Laptops. This is bound to happen only at the most inappropriate of moments, losing a laptop power when you are about to close a deal, about to email a presentation etc. Fortunately, mobile workers have a variety of options for portable power.

With the advancements in the field of computing, laptop portable power has become an essential one for mobile workers as they so much depend on their systems. With the laptop portable power pack, you can charge your laptop and work with full battery for up to 96 hours!!!
How does a Laptop Portable Power Pack work?

Laptop Portable Power Pack generates power by two essential methods

  • With the help of Photovoltaic cells by utilizing the solar light energy
  • With the help of a battery inside the pack which is re-chargeable

The battery pack is just chargeable like any other electronic device. When you are all set to go, you can just carry your power pack and use it whenever you need. With a lot of effort taken for clean energy, many organisations like Google are progressing towards it. In the near future, solar power will be key thing. Moreover, our solar power pack acts like a portable power generator when placed in sunlight.

If you are a social networking geek and love nature, you definitely want to carry your laptop when you go to every place. And this Laptop Portable power pack can be a perfect companion for you on a beach where you can just fall in love with your environment and your laptop. Sounds pretty fascinating right?

Laptop portable power will become one of the essential assets of any mobile worker and will be the perfect companion for any traveler and nature lover. Even adventurers hiking in mountains would be fascinated with this pack. So, let’s start generating and consuming power wherever we go.

Portable Solar Power Systems (www.mobipowerpacks.com) Power your electronic devices using the power of the sun!

What is a Power Monkey?

Portable power kits are small and used used to re-charge all your hand-held devices such as IPods, PDAs, Mobile Phones and Laptops. The power pack is compatible with all standard mobile phones and it can charge mobile phones for 96 hours, 40 hours for iPods, 5 hours for PSPs, 48 hours for PDAs and a whopping 1600 hours for digital cameras.

Imagine if you are out on vacation and sitting on a beach Bahamas Islands. Your most preferred companion has just played its last tune. What would be worse than that? What if you have a Power Monkey portable charger which will re-charge your iPod and you get back to your style again. All your electronic handheld devices such as PSPs, PDAs, and iPods will run out of charge often at the terrible moment. With the portable pack, you can just keep rocking on and on.

Moreover, the funky little charger is small, agile and trendy. You can just carry it wherever you go. Simply charge it up and plug it whenever needed. It comes with 60% of charge when you buy it. You can use it right away.

The portable charging devices are just like another electronic device. You just need to charge it with the mains supplied along with the charger. Power Monkey has two LEDs which are used to indicate the status of the device.

  • LED flashes red when the power pack is out of charge and it will stay on red when charging
  • LED flashes and stays in green when fully charged and read to rock
  • Device Charging LED
  • LED flashes red when all charge is drained to the device which means it needs charging
  • LED flashes green when the Power Monkey drains the charge to the device
  • You can also turn this gadget into solar mode. This pack does not need charging. The Photovoltaic cells in the solar pack will convert the light energy from the sun into electrical energy instantaneously. When exposed to sunlight, you can just connect your solar power pack and enjoy your day

Many organisations are taking steps towards achieving a world with clean energy. It is the responsibility of all individual humans to contribute towards that. With solar power, you utilise light energy for generating power. Hence, you minimise the use of electricity in your day to day life. It is true that Electricity Saved is twice Electricity generated. And saving is a pleasure when it rocks your life.

Portable Power Packs (www.mobipowerpacks.com) Charge your Mobile Phones, Laptops, PDAs, Blackberries, Games Consoles without the need for batteries or power for 96 hours!