Google Is Cracking Down On Mobile Pop-Ups: Here’s What Marketers Need To Know

So when Google announced its impending smackdown on mobile pop-up ads, it came as no surprise that the major reason behind it was to enhance the user experience.

For many businesses, the announcement carries major implications. Those that rely on advertisements as a primary source of revenue, for example, will be some of the hardest hit. To help you navigate this change, we put together everything you need to know below, from what the update entails to how to prepare accordingly.

What’s New in Mobile Search Results

Google on your smartphone
Google on your smartphone

Back in 2014, Google added a “mobile-friendly” label for search results that were optimized for such platforms – where text is readable without zooming or horizontal scrolling, and links are spaced well enough so that there’s a reduced chance of mis-tapping.

But two years later, Google has found that 85% of mobile search results are optimized that way. As a result, the search engine is doing away with that label, and introducing new mobile-specific ranking criteria.

And now, pages with mobile pop-ups – or what Google is calling “interstitials” – probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017.

“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google’s official announcement states. “This can be problematic on mobile devices where screens are often smaller.”

Not all pop-ups are created equal, though, so there are some specifics around which types of interstitials Google considers to be disruptive to the user experience. Some are legally required – like ones used by liquor companies that verify the user’s age – so they won’t impact the page’s rank.

According to the official statement, interstitials affected by Google’s crackdown include the following:

1.”Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
2. Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
3. Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”

What Does It Mean For Marketers?

As we mentioned before, the companies that rely on these interstitials for income will be especially impacted by this change. They’re the ones who, as Emma Hinchliffe of Mashable points out, need that ad revenue to survive. Now, these businesses face a difficult choice: Rank, or profit.

But losing SEO traffic can “crush” these companies, says HubSpot’s Senior Product Marketing Manager, Marcus Andrews. And that makes sense – 51% percent of digital media is consumed via mobile, compared to a lagging 42% on desktop.

Andrews suggests that, if they haven’t done so already, marketers solve for mobile SEO first. The pain that comes with changing a revenue model is inevitable, but shorter-term – and businesses that rely on advertiser dollars, he says, should figure out ways “to make money that don’t totally disrupt the mobile user experience.”

“Google is very focused on the user,” Andrews continues. “Marketers are always looking for hacky ways to increase traffic and conversion rates, and every once in a while, Google needs to make a correction to improve the user experience.”

That actually creates a great opportunity for marketers to think more about the user – both the experience, and what that person is offered. It’s what HubSpot’s Director of Product Development, Nicholas Holland, calls a “forcing function.” It makes marketers seriously consider the increasing overtaking of mobile technology, and what the implications will be on their overall business operations.

Basically, these developments from Google are a giant wake-up call to those who “create a bad viewer experience,” Holland says – especially those who might not even realize it. Now, they absolute must “think through alternative revenue methods.”

But what are those methods, exactly?

First – if it isn’t obvious by now – remove any pop-ups you’ve been using.

“As inbound marketers, we rely on driving relevant visitors to content,” says HubSpot’s Principal Product Marketing Manager, Jeffrey Vocell. “Interstitials, especially interruptive ones, do not provide a good experience, and in many cases actually block or limit the content that can be seen.”

That’s why your best option might be to create valuable content that draws the visitors that Vocell is alluding to. When you do that, Holland advises, you can focus on driving revenue – or at least leads – using calls to action and embedded forms.

Replacing intrusive interstitials with valuable content is a double-edged SEO sword. Not only are you giving the user what he or she is searching for – and improving your rank accordingly – but you’re also getting rid of the invasive pop-ups that, come January, would be lowering it.

What You Can Do Now to Prepare

If you’re freaking out about Google’s announcement, that’s okay – but please, don’t be. As we mentioned, these changes actually provide a great opportunity to use inbound marketing to generally enhance your marketing presence – on mobile, or otherwise.

Here’s what you can do to get ready for the rollout:

1. Ditch your interstitials – unless they’re required by law. Those include age verification displays, as noted above, and pop-ups that let your user know you use cookies.
2. If you relied on interstitials for ad revenue, figure out where that money is going to come from now.
3. Find ways to generate revenue without obstructing the user experience, and in a way that optimizes your page for mobile. Both of those factors will likely remain crucial to search engine rank.

Know that those solutions often exist in the content you create. Make something valuable for the user. By gating it behind a landing page, you’re generating leads – and eventually sales – in a much less intrusive way that brings visitors to you.

I hope this has been helpful. By Daniel Smith

Benefits Of Using Google Docs

Google Docs is a data storage online-based service that is offered by Google for free. It allows you to collaborate with your colleagues while storing and editing data in real time. It has a word processing application that will let you share memos, articles or any documents with your team. It includes a spreadsheet application that enables you to share relevant data such as company reports, budget proposals and financial statements with your associates. Sharing files is made easier because these documents can be accessed by different people simultaneously.

Google Docs
Google Docs

Apart from that, Google Docs also allows you to store any type of files whether an audio file, a picture, or a word document.

Personally, I’ve been using Google Docs for years now and I couldn’t remember a downtime, at least not for me. It has been very helpful to me and with my business as well. Collaboration with my team with real-time updates made me manage things accordingly and smoothly.

Whenever I need to share a file to my colleagues who are from other parts of the globe, I need not tire myself of endlessly sending updating documents to them. I simply make one document and upload it in Google Docs and share it to my team. I can even limit their access to my documents. I can set the “can edit” subscription if I want them to do necessary edits in the documents I am sharing, or I can change that to “can view” if I don’t want them to do anything in my files. Here’s a video on how to maximize Google Docs for your business.

As long as you have the internet connection, you can access your Google Docs files anywhere, any time.You don’t have to download any software to have access to Google Docs. As long as you have a Gmail account and a reliable internet connection, then accessing your files wherever you are in the globe is not a problem because of the high technology cloud system that saves the information.

Spell Checker? Check!

Just like in any versions of documents, Google Docs detects misspelled words that you put in your worksheet. In the tools menu, you will see the spell-checker icon which allows you to check the spelling of your words.

Document Auto Linking… Wooohoo!

Google Docs has a feature that will detect whenever you will add a link to your spreadsheet. It automatically converts a plain text into a link. This saves our time from copying the URL and pasting it in the browser. With just one click, you will then be redirected to the landing page of that specific link.

Document Language Translation? Not a problem with Google Docs! Google Docs allows you to use the language that you prefer. It recognizes 53 languages which allows you to translate your documents in any dialect that you want.

See how Google Docs is very useful to every business? With all these handful advantages, Google Docs have made wonders to my business. It didn’t even hurt my budget. It doesn’t cost me nothing because it’s totally FREE.

If you are a professional team spread across the globe and working together on a project, Google Docs is your best tool for a more collaborative work.

Any business will likely succeed if you have system in place. Keeping yourself abreast with the recent technological advances is a big advantage for your business to succeed. Linda Credit [http://www.lindacredit.com/] keeps an eye on new tool discoveries which are useful in making her online business transactions fast and easy.

How To Use Google Translate

It is very easy to use Google translate. You will just need to follow these steps to use this online software. The first step is finding the software tool. There are many ways to find the software tool. The first way is to go to Google.com and type in the term “Google translate” inside the search query box.

The second way is directly type the website address: translate.google.com. This software is commonly used to understand other foreign languages or translate phrases or sentences from English into another language or vice-versa.

The next step is how to translate the languages that are in different files. It does not matter if you want to translate or file or just a passage from the original text, there is only one easy way to translate text using Google Translate. All you will need to do is copy and paste the whole text passage into the Google translate text box and select the original language on the drop down menu and the select your desired language you want the text to be translated into.

You may also translate a foreign webpage using Google translate. All you will need to do is type in the complete website address of the webpage into the text box. Then, you will need to configure language settings, and click the translate button.

Google translate is pretty much a self explanatory program. All you will need to do is just basically read the instructions on the website. Once you know all the steps, then you are all set to translate foreign text all the time. It really is that simple.

Many Internet marketers are using Google Translate as they branch out into other cultures and languages. When paired up with the Google Keyword Tool, the two make a awesome pair of free marketing tools.

Delores Robinson is an experiences web user that love surfing foreign websites. So she was excited when Google introduced Google Translate. Now she can surf the web in different languages and understand what they are saying. She also loves using the Google Keyword Tool along with Google Earth.

Google Earth – Your Personal Business Tool

Google Earth
Google Earth

Perhaps you have already seen high-resolution and satellite imagery as well as photos online. Ever wondered how it was captured? This is the amazing feature of Google’s another innovation – the Google Earth. It is another program of Google Inc. that has the purpose of providing geographical information about the Earth.

It basically displays satellite images of the Earth’s surface. Imagine the possibilities it can give you. You can take a look at places without even going there; you can get directions of how to get there and many more. Actually, these images have been used in many ingenious ways while changing our perception about the world around us.

Since Google Earth showcases 3d aerial photo shots of any places on earth, you can search for the location of your home, school or office. It’s like you are touring around the world in a virtual kind of way. Isn’t that amazing?

Furthermore, it has an interactive feature, a community showcase that allows anyone around the globe to contribute information for Google Earth’s development. With this, it now has become possible for even the uninhabited terrains of Grand Canyon to be viewed in 3d version. It is because of its zoom slider function that allows a terrain tilt in the view mode.

Google’s new tool comes in different versions. It has a downloadable version free of charge and is perfect for personal use. Its latest versions have more advanced features. The Google Earth plus, for example, has features that involves the use of a GPS device.

GPS Data importation is recognized as points which are categorized either as Tracks, Waypoints or Routes. Track points are paths imported through this application. These points are automatically recorded every so often. Waypoints are generally marked with a name like “home”. The Routes gives directions as to where to go.

Another remarkable version is the Google Earth Fusion. It integrates geospatial data into the Enterprise system via Google Earth server. It supports the generation of Google images and 3d version models. Moreover, it has unique graphical interface that is convenient to use. This newest version displays street level images seemingly similar to Google maps. It gives you a 360 degree panoramic view of city streets in countries like Australia, France, Italy, Japan, New Zealand, Spain, United States and other big countries in the world.

Today, Google Earth has been very beneficial in any business industry. It serves as a channel for clients and business companies to meet. It provides street views of business location and directions when the clients try to search them. In the future, expect to see even more ingenious uses of Google Earth.